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Who is Collision Repair Innovations?

Collision Repair Innovations (CRI) is a company dedicated to developing practical products and innovative software solutions for the collision repair industry. Our mission is simple: help collision repair businesses work smarter, communicate better, and improve everyday operations through tools built specifically for the industry we serve.

As the parent company behind a growing portfolio of brands, CRI focuses on identifying real-world challenges within collision repair and creating solutions that make a meaningful impact.

Logo Collision Repair Innovations

Brands include

Logo Adhesive template

Adhesive Templates Canada

Adhesive Templates Canada — precision-cut double-sided adhesive templates designed to simplify and improve the reattachment of vehicle nameplates and emblems with accuracy and consistency.
Logo ShopTalk

ShopTalk Messenger

ShopTalk — a SaaS customer communication platform that helps collision repair shops keep customers informed throughout the repair process with clear, professional messaging.
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Logo Margin Max

MarginMax

A collision repair parts platform that makes OEM price matching faster and more consistent, reduces manual preparations work, and helps shops make better parts purchasing decisions.

At CRI, innovation is at the center of everything we do. We are committed to continually expanding our lineup of products and software solutions that support the evolving needs of the collision repair industry. By combining industry knowledge with forward-thinking technology, we aim to provide tools that help shops operate more efficiently, deliver better customer experiences, and stay ahead in a changing market.

Don’t Leave Your Next Margin Opportunity to Chance.

Your next repair order will create another parts decision.

Make sure your Parts Department has the pricing information available before that decision is made.

Two mechanics reviewing information together on a laptop inside an auto repair shop.